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Activision
Trends
- 1
Activision is drawing attention with a Call of Duty billboard in London that recreates a Korean street scene, a stunt covered by marketing press. The installation is being discussed as an example of how game publishers use elaborate out-of-home advertising to promote major releases, with the campaign also generating interest in France.
- 2
Microsoft's gaming division is reportedly preparing new waves of layoffs in October, November and January, according to a Russian tech publication. The news has drawn attention as the Xbox brand continues to face restructuring following the Activision Blizzard acquisition, with readers debating how deep the cuts in gaming teams could go.