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Analyzing Mad Men
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- 1Thirteen Academics Analyze Mad Men in New Book●13 academics dive into Mad Men to see what they can find. And then we dive in after them to see if we understand it. We
A new book, Analyzing Mad Men, collects essays from thirteen academics examining the AMC drama's take on 1960s advertising, marketing and American culture. Publisher McFarland Books is behind the title, and reviewers at The Agency Review are reading through the essays and offering their own take on whether the scholarly interpretations hold up. The series remains a touchstone for discussions of advertising history and mid-century American life.