BGH

Amazon is lowering the annual Prime subscription price for long-standing customers from 90 to 69 euros, following a ruling by Germany's Federal Court of Justice (BGH). The company has not said how long the old price will remain in place, leaving customers uncertain about future increases. The decision affects existing subscribers in Germany who had previously paid the lower rate.

Germany's Federal Court of Justice (BGH) has ruled in favour of consumer protection groups, rejecting a price increase applied to Amazon Prime subscriptions. The court found the way Amazon raised subscription prices did not meet legal requirements, dealing a win to consumer advocates. The ruling could require Amazon to compensate affected Prime customers in Germany and may influence how subscription price hikes are handled in future.

Amazon has lowered the annual Prime subscription price for long-term customers from 90 euros back to 69 euros, following a ruling by Germany's Federal Court of Justice (BGH). The company raised prices for existing members despite earlier commitments, which the court found problematic. Amazon has not said how long the reduced price will remain in effect, leaving customers uncertain about future increases.

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