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Ben Cohen
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- 1Ben & Jerry's Founders Explore Deal to Split Brand from Magnum●At first this sounded like potentially good news: Ben & Jerry’s Founders Have Been Exploring Deal to Separate Company Fr
Ben & Jerry's founders Ben Cohen and Jerry Greenfield have been exploring a deal to separate their ice cream brand from Magnum, the Unilever spin-off that now owns it. But reports indicate a private-equity firm is involved, prompting concern among fans that the socially minded brand could be steered by profit-focused investors rather than its idealistic founders.