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Brian Niccol
Trends
- 1Starbucks stock rises as investors weigh Niccol turnaround progress▼SBUX Stock Jumps Overnight As Brian Niccol’s Turnaround Gains Traction – But Retail Debates If Recovery Is Already Priced In
Starbucks shares jumped in overnight trading as investors reacted to signs that CEO Brian Niccol's turnaround plan at the coffee chain is gaining traction. Retail traders are divided, with some arguing the recovery is already reflected in the share price, while others see more upside ahead.