C Spire

US regional carrier C Spire has rolled out a new campaign called 'Unicorn Quest', built around the features of Apple's iPhone 18 Pro. The work, covered by advertising trade publication Little Black Book, frames the phone's capabilities as a hunt for a rare, almost mythical device. Details of the campaign's format and reach have not yet been widely reported.

Mississippi-based telecommunications provider C Spire and the agency Lewis have launched a new advertising campaign for Apple's iPhone 18. Details of the campaign's creative direction, budget and rollout were not disclosed in the initial announcement. The news has been picked up by advertising and marketing trade outlets, with industry observers watching how the carrier positions Apple's next-generation device in the competitive US mobile market.