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CBC Television
Trends
- 1
CBC is seeking to revise rates for television commercials, reaching out to major advertising agencies including Crayons, Ogilvy and R K Swamy. The move affects how TV ad slots will be priced for broadcasters and brands. The reported engagement around the story so far has been modest, and reaction from agencies or advertisers has not been detailed in available reports.
- 2'Hockey Night in Canada' to broadcast PWHL games●'Hockey Night in Canada' returns, will broadcast PWHL games https://www.nytimes.com/athletic/7622090/2026/09/28/hockey-n
Hockey Night in Canada, the longtime Saturday broadcast institution on CBC, is returning and will include games from the Professional Women's Hockey League. The move puts women's professional hockey on the sport's most iconic Canadian television platform, a significant visibility boost for the PWHL as it builds its audience and a notable moment for the growth of the women's game.
- 3CBC TV and 28 TBS affiliates adopt unified broadcast master system▼https://www. wacoca.com/media/778935/ CBCテレビ、TBS系列28社による「統合テレビマスター」の導入を決定〜災害対応への強化と放送DXを強力に推進〜 – PR TIMES # CBCテレビ 、TBS系
CBC Television, a Nagoya-based broadcaster, and 28 stations in the TBS network have decided to introduce a unified 'integrated TV master' system. The joint move is aimed at strengthening disaster response capabilities and accelerating digital transformation in broadcasting, according to a press release carried by PR Times.