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- 1Fifth Third launches Innovation Banking combining Newline and Comerica●Inside Fifth Third's 'innovation economy' ambitions Fifth Third is bringing together its embedded banking platform Newli
Fifth Third is consolidating its embedded banking platform Newline with Comerica's venture banking business into a new offering called Innovation Banking. The move signals the bank's ambition to deepen its presence in the 'innovation economy', serving startups, venture firms and fintech partners, following its acquisition of Comerica's business and the growing competition among regional banks for technology-driven clients.