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Cosmetics Business
Trends
- 1
Cosmetic surgeon Katsuya Takasu is drawing attention in Japan again, with a manga-style feature recounting his career, including a campaign that promoted phimosis treatment and, critics say, planted insecurities about the condition in Japanese men. The piece frames Takasu as a provocative marketer who built his clinic business by targeting male anxieties, reviving debate over his aggressive advertising methods.
- 2Jennifer Lawrence launches into the celebrity beauty market▼Beauty Briefing: Jennifer Lawrence steps into the celebrity beauty arena
Jennifer Lawrence is entering the celebrity beauty space, joining the growing list of actors and musicians launching their own cosmetics and skincare brands. The move places her alongside figures like Rihanna, Hailey Bieber and Selena Gomez, whose beauty lines have become major businesses. Coverage is focused on how the Oscar-winning actress will position her brand in an already crowded market.
- 3
Cosmetics brand Lush is drawing attention for abandoning paid social media advertising while continuing to grow its business. The company's marketing approach, which leans away from paid ads on platforms, is being examined as a case study in how brands can drive growth through other channels and ethical positioning instead of social media spend.
- 4AI Reshapes Business Travel Booking Tools●AI Is Changing Business Travel Bookings Tools, But Not Everything Underneath
AI is transforming the front end of corporate travel booking tools, but the underlying systems powering those bookings remain largely unchanged. Industry publication Business Travel News reports that while interfaces and user experiences are being modernised with artificial intelligence, legacy infrastructure still sits beneath the surface. The piece is drawing attention from corporate travel managers and technology vendors weighing how quickly to adopt the new tools.
- 5Chinese beauty brands push for global shelf space●Focus: Chinese beauty brands, flush with success at home, start to vie for global shelf space
Chinese cosmetics companies that have built strong sales in their home market are now expanding internationally, competing for shelf space in overseas retailers. The push follows years of domestic success as local brands gained ground on Western and Japanese rivals in China. Reuters reports the brands are targeting new markets abroad as they seek growth beyond China.