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Deluxe range
Trends
- 1Lidl GB sales jump over 10% on price cuts and premium range●Lidl GB's sales soar by over 10%, helped by price cuts and Deluxe range https://www.theguardian.com/business/2026/oct/05
Lidl GB has reported sales growth of more than 10%, according to the Guardian. The German discounter's performance was helped by price cuts and the expansion of its upmarket Deluxe range, which has broadened its appeal beyond bargain hunters. The figures underline the continued pressure on Britain's big supermarkets from cheaper rivals.
- 2Lidl's UK sales lifted by Deluxe range and new shoppers●Lidl's UK sales boosted by Deluxe range and pulling in more shoppers https://www.standard.co.uk/news/uk/lidl-german-morr
Lidl has reported stronger UK sales, helped by demand for its premium Deluxe range and an increase in shoppers visiting its stores. The German discounter's performance is being read as another sign that budget supermarkets are winning customers from rivals, with Morrisons mentioned in the same coverage as the competition among German-owned chains intensifies.