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- 1Du/er redesigns the winter jean starting from the yarn●Du/er is redesigning the winter jean from the yarn up https://www.fastcompany.com/91612876/du-er-is-redesigning-the-wint
Canadian denim brand Du/er is engineering a new winter jean from the yarn up, developing its own fabric rather than simply insulating existing denim. The company aims to make jeans that hold up in cold weather without the bulk of lined or thermal styles. It is the latest example of apparel brands investing in proprietary textile innovation.