Entertainment 360

Griffin Gaming Partners and Entertainment 360 have launched a new company dedicated to supporting video game adaptations for film and television. The venture aims to help bring gaming intellectual property to screens, tapping growing Hollywood interest in game-based franchises. The firms say the company will connect game creators with film and TV producers to develop adaptations.

Talent management firm Entertainment 360 and investment company Griffin Gaming Partners have launched HITpoint, a new venture aimed at adapting gaming characters and stories into film and television projects. The move reflects continued entertainment industry interest in video game intellectual property, as studios and producers seek proven franchises and built-in audiences for film and TV adaptations.

360 Magazine has published a piece examining why mobile entertainment feels more personal than it used to. The article looks at data on how phones shape individualized viewing, listening, and gaming habits. It argues that personalized recommendations and always-available screens have changed how people experience entertainment compared with earlier, more shared formats.

Griffin Gaming Partners and Entertainment 360 have jointly launched Hitpoint Entertainment, a new production company focused on gaming. The venture pairs one of the largest gaming-focused investment firms with the management and production company behind film and TV talent, signalling a push to turn game intellectual property into screen content. Details on projects, funding and leadership have not yet been announced.

Venture firm Griffin Gaming Partners has formed a partnership with management company Entertainment 360 to help adapt its gaming portfolio into film and television projects. The deal aims to bring video game properties to Hollywood as demand for game-based adaptations continues to grow across streaming services and studios.

Griffin Gaming Partners and Entertainment 360 have announced a new joint venture designed to make it easier to adapt video games into films and television series. The partnership links a major games-focused investment firm with a management and production company, aiming to connect game developers with Hollywood producers as studios increasingly turn to gaming intellectual property for screen content.