FTC

The Federal Trade Commission is weighing a proposal on personalized pricing, and reaction is divided. Industry groups are pushing back against potential restrictions, arguing individualized pricing practices can be legitimate, while consumer advocates support greater scrutiny of practices that charge different customers different prices based on their data. The debate touches on privacy, fairness, and how far regulators should go.

Retail industry trade groups are pressing the US Federal Trade Commission to reconsider its guidance on personalized pricing, the practice of charging different customers different prices based on their data. The retailers argue the current approach creates legal uncertainty and could restrict common pricing practices. The push puts industry and regulators at odds over how consumer data should be used in setting prices.