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Industry and advocates split over FTC personalized pricing plan

Original: Industry, advocates split over FTC's personalized pricing proposal

The Federal Trade Commission is weighing a proposal on personalized pricing, and reaction is divided. Industry groups are pushing back against potential restrictions, arguing individualized pricing practices can be legitimate, while consumer advocates support greater scrutiny of practices that charge different customers different prices based on their data. The debate touches on privacy, fairness, and how far regulators should go.

Why now: The FTC's scrutiny of personalized pricing has sparked an active policy fight between business interests and consumer advocates.

Federal Trade Commission

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