Ford Privacy Promise

Ford has introduced the Ford Privacy Promise, a commitment stating that customers remain in control of their personal data. The announcement appears on Ford's own publication, From the Road, framing data privacy as a customer right rather than a corporate courtesy. Early reaction is measured, with readers scrutinising how much practical control drivers actually gain and what data Ford's connected vehicles continue to collect.

Ford announced a 'privacy promise' on Monday, an explicit commitment to keep customers' vehicle data safe and give them control over what they share. The company also explained how and why it uses customer data, including options for drivers to opt out of sharing some information, as scrutiny of automakers' data practices grows.