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Trends
- 1
Brazilian media are filled with reports of a rupture between Cristiano Ronaldo and coach Jorge Jesus. Outlets say the Portugal star felt betrayed by the coach, ignored a final appeal, and considered quitting the national team after the World Cup, with commentators debating who is at fault. Also drawing attention: veteran anchor Celso Freitas is leaving SBT after 53 years, and Bianca Molina has joined GE TV.
- 2
Brazilian broadcaster Globo has joined forces with the company founded by influencer Felipe Neto to produce Olympic-themed content, a sign of traditional media increasingly partnering with digital creators. Separately, TNT Sports will stream 16 Copa Sudamericana matches on YouTube through 2030, extending free access to South American football. Both moves highlight how Brazilian TV is adapting to online audiences.