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Gary Shapiro
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- 1Gary Shapiro on why trade shows still matter▼Gary Shapiro: why trade shows matter and how to get them right
Gary Shapiro, the longtime head of the Consumer Technology Association and organiser of CES, argues that in-person trade shows remain essential for business. In a Fortune commentary he explains why face-to-face dealmaking, product launches and industry networking cannot be fully replaced by remote alternatives, and offers advice on how companies and organisers can make the most of trade show participation.