Google Shopping

Google has begun testing a feature that lets users in India buy products from Flipkart, the Indian e-commerce platform owned by Walmart, directly through its Gemini assistant and AI Mode in Search. The trial points to a broader push to turn AI chat and search experiences into shopping channels, as tech companies race to blend conversational AI with online commerce.

Google is testing AI-powered shopping in India, letting users buy products from Walmart-owned Flipkart directly through its Gemini chatbot and AI Mode. The move allows purchases via conversational AI and is seen as a significant step toward agentic commerce, where AI assistants complete transactions on behalf of users rather than just recommending products.

Google is piloting the ability to purchase products from Flipkart, the Indian e-commerce platform owned by Walmart, directly through its Gemini AI assistant and AI Mode in Search. The test, reported in India, would let users complete purchases without leaving Google's AI interfaces, deepening the company's push into AI-powered commerce and tightening its ties with Flipkart.

OpenAI's ChatGPT has rolled out a virtual try-on feature for clothing, letting users see how garments would look on them while shopping in the app. The capability takes a page from Google Shopping, which has offered similar try-on tools. Tech watchers are calling it another sign of ChatGPT expanding into e-commerce and challenging Google's shopping features.

Online retailers that do not accept digital wallet payments such as Apple Pay or Google Pay are reportedly losing Gen Z customers, who increasingly expect fast, mobile-friendly checkout options. The report highlights how payment preferences are now shaping shopping choices among younger consumers, putting pressure on merchants to modernise checkout or risk losing sales to competitors that support wallet payments.