Grocery Dive

Albertsons' head of retail media has left the grocery company, according to Grocery Dive. The departure comes as retailers increasingly treat their media networks as major profit centers, so leadership changes in this division draw close attention from advertisers and industry watchers. Details on the reason for the exit and who will take over the role have not been provided.

A Grocery Dive analysis examines why in-store execution remains a weak point for grocers and consumer packaged goods brands, covering issues such as out-of-stocks, poor shelf placement and inconsistent merchandising. It argues that closer collaboration between retailers and suppliers, along with better data and store-level monitoring, can help fix problems that cost both sides sales and frustrate shoppers.

Grocery retailer Ahold Delhaize is deploying artificial intelligence to improve its retail media business, the advertising operation that sells brands placement and insights across its stores and digital channels. According to Grocery Dive, the company is using AI tools to make its retail media offering more effective and data-driven. The move reflects a wider push among grocers to build retail media into a major profit stream.

Kroger has taken what Grocery Dive describes as a key step forward in connecting retail media creative to digital sales outcomes. The move would let the grocery giant's advertisers measure how ad creative drives online purchases, tightening the loop between media spend and sales results in Kroger's fast-growing retail media business.