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- 1Abbott launches Ensure Max Protein 3-in-1 with creatine and HMB▼Abbott launches Ensure Max Protein 3-in-1 combining 30 g protein, creatine and HMB for muscle preservation
Abbott has launched Ensure Max Protein 3-in-1, a nutrition drink combining 30 g of protein with creatine and HMB, aimed at supporting muscle preservation. The product extends Abbott's Ensure line, which targets adults seeking convenient protein supplementation, and reflects growing consumer interest in muscle health beyond athletes, particularly among ageing consumers.
- 2Budgeting app Monarch acquires banking infrastructure firm MBI▼PFM app Monarch buys banking infrastructure firm MBI MBI previously operated as consumer fintech HMBradley before shifti
Personal finance app Monarch has acquired MBI, a banking infrastructure provider that previously operated as the consumer fintech HMBradley before pivoting to B2B services in 2023. The deal gives Monarch in-house banking capabilities as it expands beyond budgeting tools. Observers see it as part of a broader trend of fintechs consolidating to control their own infrastructure.