Helmut Marko

Helmut Marko, the long-time Red Bull Formula 1 adviser from Graz, has invested in a Graz-based startup that uses artificial intelligence to generate funeral eulogies. The company crafts personalised tribute speeches, reportedly drawing on memories and details about the deceased. The unusual pairing of a tough-minded motorsport figure with a grief-tech venture has drawn attention, raising curiosity about how AI is moving into even the most personal and sensitive corners of life.