Inoxtag

French nutritionists are sounding the alarm over Ciao Energy, the energy drink launched by creators Squeezie, Léna Situations and Inoxtag. Science et Vie reports that specialists unanimously call the beverage 'problematic', pointing to health concerns around its formulation and its marketing to a young audience. The debate is fuelled by the drink's huge popularity and the influencers' reach among teenagers, reigniting criticism of celebrity-backed energy drinks in France.