MSCHF

Art collective MSCHF has partnered with Lexus on a project called MOTOMORPHOSIS, exploring what happens when a car stops being a car. The collaboration reimagines the automobile as something beyond its conventional form, continuing Lexus's pattern of working with unconventional creative partners. Details of the project remain limited to the initial announcement, but the pairing of the provocative collective with a mainstream automaker has drawn attention in design and automotive circles.