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Magnite
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- 1BofA Sees Brighter Outlook for Magnite After Google Ruling▼Magnite's Growth Outlook Improves 'Considerably' After Google Court Ruling, BofA Says
Bank of America analysts say Magnite's growth outlook has improved 'considerably' following a court ruling against Google in the ad-tech antitrust case. The decision, which found Google unlawfully monopolised parts of the digital advertising market, is seen as a potential boost for independent ad-tech firms like Magnite that compete with Google's stack. Investors are weighing what the ruling means for the competitive landscape and Magnite's revenue prospects.
- 2Magnite opens Samsung, iHeartMedia and DIRECTV ad inventory to AI buying agents●FYI: AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite: Pause screens, TV home screens, podcas
Ad tech firm Magnite is making Samsung TV pause and home screens, DIRECTV inventory, iHeartMedia podcasts and local radio stations available to AI-powered agency buying tools through its Magnite Orchestration platform. The move brings connected TV and audio formats into automated programmatic workflows. Industry observers note that no fees or volume figures have been disclosed, leaving questions about actual adoption and spending.