Mattel

David Ellison has named Mattel CEO Ynon Kreiz as co-CEO of the merged Paramount-Warner Bros. company. The move comes as Ellison's Paramount Skydance advances its roughly $17 billion takeover of Warner Bros., a deal that will unite two major Hollywood studios. Kreiz, credited with turning around Mattel's film business, will now help lead one of the entertainment industry's largest combinations, drawing close attention from media and business observers.

John Cena is trending after news of his role in Matchbox: The Movie, the upcoming film based on the Mattel toy car brand. Commentators have poked fun at the project, comparing it to other toy-to-film adaptations and joking that if Digger seemed like an odd idea, a Matchbox movie pushes things further. The actor's recent run of film roles keeps him in the conversation alongside his wrestling career.

John Cena and Jessica Biel lead the cast of 'Matchbox: The Movie', a new film adaptation of the classic toy racing car brand. News agencies including AFP are reporting on the movie's release, with headlines highlighting the two stars 'hitting the gas' in the action-driven production based on the Mattel property.

Mattel is moving into water parks as a new way to offset slowing sales of its flagship Barbie brand. The toy company is extending the Barbie name beyond dolls and entertainment into branded leisure destinations, part of a broader strategy to turn its intellectual property into experiences. The move comes as demand for Barbie products has cooled since the surge around the 2023 film.

David Ellison has appointed Ynon Kreiz as co-CEO of his newly formed media company, pairing the Paramount Skydance leadership with Kreiz, the former Mattel chief best known for turning the toy giant into a film and entertainment brand. The move signals how Ellison plans to structure his expanded empire, splitting creative and operational duties between the two executives as the company takes shape.

Paramount is appointing Ynon Kreiz, formerly Mattel's chairman and CEO, as co-CEO ahead of the close of its $110 billion merger with Warner Bros. Discovery. Kreiz will lead the company alongside chairman and CEO David Ellison, who remains at the helm as the deal moves toward completion.

Atari is relaunching the 800XL, a faithful recreation of its all-in-one 8-bit personal computer that first debuted 43 years ago. The move follows the company's recent revivals of iconic consoles such as the 2600 and Mattel's Intellivision, continuing its strategy of mining retro hardware nostalgia for new products. Enthusiasts are weighing in on whether the resurrected machine can live up to the original.

A second investor in Mattel, the US toy company behind Barbie and Hot Wheels, is urging the company to consider a potential sale of the business. The call adds to mounting shareholder pressure on Mattel's board to explore strategic alternatives, and follows earlier activist investor demands for the company to pursue a sale or other major changes.

A wave of leadership changes is hitting major media and consumer companies. Mattel, Condé Nast, and the newly merged Paramount-Warner Bros. are all preparing for shifts at the top, according to Fast Company. The combined Paramount-Warner Bros. merger is adding pressure on executives as companies reposition for streaming, publishing, and toy market challenges. Commentators are watching how new CEOs will steer through consolidation and industry disruption.

Mattel, the American toy company behind Barbie and Hot Wheels, has named a new chief executive officer. The company confirmed the leadership change, though details about the incoming CEO and the timing of the transition remain limited in initial reports. The move draws attention to the strategic direction of one of the world's largest toy makers.

Toy company Mattel, best known for the Barbie brand, is facing mounting pressure from shareholders to explore a potential sale of the company, according to the Wall Street Journal. Investors are pushing the Barbie maker to consider strategic alternatives as debate grows over its future direction and value.

Drag queen and musician Trixie Mattel has released a new holiday album that leans into Halloween rather than Christmas. The NPR Culture desk covered the project, framing it as a seasonal record for the spooky season instead of the usual festive fare. Fans of the RuPaul's Drag Race star are discussing the unusual twist on a holiday release.

Apple TV+ is turning the classic Matchbox toy car brand into a feature film starring John Cena as a spy. The project reteams Cena with director Sam Hargrave after their action collaborations, adapting Mattel's miniature vehicles into a globe-trotting action-comedy. Coverage highlights Apple's growing slate of toy-based films, following Mattel's success with Barbie and its wider push to turn its brands into movie franchises.

Mattel has launched 'Barbie DreamStyle', a new fashion-themed experience on the Roblox platform. The move extends the Barbie brand into virtual fashion, letting players engage with styling and dressing gameplay. The announcement was reported by licensing trade press, highlighting Mattel's continued push into digital and interactive extensions of its toy properties alongside its broader gaming strategy.

Mattel has appointed Roger Lynch as its new chief executive, succeeding Ynon Kreiz, who is leaving the toy company behind the Barbie movie and Hot Wheels brand. The announcement puts Lynch, previously known as a digital media executive, in charge as Mattel pushes to grow its entertainment and licensing business. Coverage so far focuses on the leadership change itself, with little detail yet on Lynch's strategy or Kreiz's next move.

Paramount, newly enlarged through its merger with Skydance, has appointed a co-CEO to serve alongside David Ellison. The report identifies Ynon Kreiz, the former Mattel chief, as taking on the shared leadership role at the combined media company. The move signals how the merged Paramount is structuring its top management as it integrates the two businesses.

Paramount is appointing Ynon Kreiz, the former Mattel chairman and CEO, as co-CEO ahead of the expected close of its $110 billion merger with Warner Bros. Discovery. The move signals how the combined media giant will be led once the deal completes, pairing Kreiz with existing leadership as Paramount prepares to run a far larger film, television and streaming business. Commentators are watching what a toymaker chief brings to a Hollywood studio at such a pivotal moment.

Paramount has won court approval to proceed with its deal involving Warner Bros and has named Mattel chief Ynon Kreiz as co-CEO. The dual announcements tie a major legal clearance in the media merger fight to a leadership shake-up, with Kreiz leaving the toymaker to take a top role alongside Paramount's existing leadership as the company integrates its newly approved acquisition.