✉news CultureEntertainment first seen 1 d ago, last 1 d ago, peak #14
Mattel turns to water parks as Barbie sales slow
Original: Mattel's latest play to counter slowing Barbie sales: Water parks
Mattel is moving into water parks as a new way to offset slowing sales of its flagship Barbie brand. The toy company is extending the Barbie name beyond dolls and entertainment into branded leisure destinations, part of a broader strategy to turn its intellectual property into experiences. The move comes as demand for Barbie products has cooled since the surge around the 2023 film.
Why now: Mattel's expansion into themed water parks is a notable new business move amid declining Barbie toy sales.
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