Mondelez

Chips Ahoy has officially revealed the identity of its mystery flavor cookie, ending the guesswork that surrounded the limited-edition release. The food review site Sporked covered the announcement, and snack fans have been speculating about the answer since the mystery flavor first hit shelves. Mondelez has used these puzzle flavors to build hype around the brand's cookie lineup.

Mondelez, the owner of Toblerone, has filed a lawsuit against a UK startup selling a vegan chocolate bar that resembles the iconic triangular Swiss treat. The case raises questions over how far trademark and trade dress protection extends as plant-based alternatives increasingly borrow the look of established brands. The dispute is drawing attention as a test of brand boundaries in the fast-growing vegan confectionery market.