Myprotein

THG, the UK-based e-commerce company behind Myprotein, has raised its earnings forecast after strong performance in its sports nutrition business. The upgrade signals improving profitability for the group, which has faced pressure in recent years. Analysts and investors are watching whether the nutrition division's momentum can offset weakness elsewhere in the business.

Sports nutrition brand Myprotein has announced new high-protein collaborations: protein lattes developed with UK coffee chain Caffè Nero and a protein milkshake made with doughnut brand Krispy Kreme. The launches point to growing demand for protein-fortified versions of everyday treats, as fitness-focused consumers seek convenient snacks that combine indulgence with nutritional benefits. Details on pricing and availability were not included in the initial announcement.