OptimizeGEO

Media industry veteran Michael Kassan has invested in OptimizeGEO, an $80 million startup. The company operates in the generative engine optimization space, helping brands improve visibility in AI-driven search results. Kassan, founder of MediaLink and a longtime advertising power broker, has a track record of backing influential ventures in the media and marketing ecosystem.

Investor Kassan has backed Generative Engine Optimization startup OptimizeGEO in a deal valuing the company at $80 million. The funding highlights growing investor interest in GEO, a fast-emerging field focused on helping brands stay visible in AI-driven search results, as companies race to adapt to search shifting from traditional engines toward AI assistants and chatbots.