search
PhocusWire
Trends
- 1Tourism's AI rush must include workers' voices, commentators urge●As tourism races to adopt AI, the industry must hear workers’ voices
Tourism is rapidly adopting artificial intelligence across booking, customer service and operations, and industry commentators argue that workers must be consulted in the transition. Writing in PhocusWire, the case is made that ignoring employees' perspectives risks poor implementation, job insecurity and resistance, and that successful AI adoption in travel depends on engaging the people whose jobs it changes.