PubMatic

Sony Pictures Entertainment has named PubMatic its preferred programmatic advertising partner. The deal makes PubMatic's platform the primary way Sony Pictures buys and manages automated digital advertising across its marketing campaigns. The announcement, made via a business press release, signals Sony's continued shift of ad spending toward programmatic channels and strengthens PubMatic's position among major Hollywood studios competing for streaming and film audiences.

Sony Pictures Entertainment has named PubMatic its preferred programmatic advertising partner, a multi-year agreement that will route the studio's digital ad inventory through PubMatic's platform. The deal gives Sony access to PubMatic's programmatic tools as entertainment companies lean further into automated digital advertising to sell streaming and theatrical inventory.