R1S

Rivian is dressing up its electric trucks and SUVs as the iconic Ecto-1 from Ghostbusters for Halloween. The automaker is offering themed wrap kits that transform R1T and R1S vehicles into spooky tributes to the classic ghost-hunting car, letting owners join in the holiday fun. The campaign highlights Rivian's playful marketing approach as it works to build a distinct brand identity in the crowded electric vehicle market.