Roger Lynch

Mattel has appointed Roger Lynch as its new chief executive, succeeding Ynon Kreiz, who is leaving the toy company behind the Barbie movie and Hot Wheels brand. The announcement puts Lynch, previously known as a digital media executive, in charge as Mattel pushes to grow its entertainment and licensing business. Coverage so far focuses on the leadership change itself, with little detail yet on Lynch's strategy or Kreiz's next move.