SerpApi

SerpApi has released an open-source tool that screens batches of 200 Google Maps reviews for signs of fake or padded feedback. The software analyses review patterns to flag suspicious activity, addressing growing concern over manipulated local business ratings. It is aimed at developers and businesses wanting to verify the authenticity of online reputation data on Google Maps.

SerpApi has introduced AppTrail, a tool that tracks app rankings across two app stores and three AI sources. The product is aimed at developers and marketers who want visibility into how their apps rank not only in traditional store searches but also in AI-generated answers, reflecting the growing importance of AI-driven discovery for mobile apps.