search
Sol de Janeiro
Trends
- 1
Channel 4's new chief executive has ruled out a merger with the BBC, though the broadcaster says it is considering a content-sharing deal with BBC iPlayer. At the same time, the network has announced a partnership with beauty brand Sol de Janeiro on a five-part vertical drama to promote new fragrance mists. Its reality booking of Lady Victoria Hervey for Celebrity Handcuffed has also drawn criticism, with some saying the show has gone too far.
- 2Channel 4 Orders Its First Vertical Drama Series▼Channel 4 Commissions 1st Vertical Drama Series, in Partnership with Sol de Janeiro — LBB
Channel 4 has commissioned its first vertical drama series, produced in partnership with beauty brand Sol de Janeiro. The format is designed for smartphone screens, where short vertical video continues to draw large audiences. The move signals a traditional broadcaster adapting its drama output to mobile-first viewing habits, with a major brand involved as a commercial partner.