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Sony LIV
Trends
- 1
Sony's Indian television business is in the news on two fronts. Following the box-office success of Hanuman Ansh, which crossed ₹400 crore worldwide, Sony TV has announced a new show inspired by the life of spiritual figure Neem Karoli Baba, with a promo already released. Separately, Sony Sports Network confirmed it will broadcast matches of the upcoming Indian Super League football season.
- 2
Sony LIV says its coverage of the Asian Games 2026 has become the platform's highest-grossing multi-sport event to date, driven by subscriptions and advertising around India's campaign in Japan. The company is touting the milestone as proof that major multi-sport properties can rival cricket in drawing audiences and revenue. Sports business watchers see it as a sign of growing appetite for non-cricket events on Indian streaming platforms.