SuaraGarut.ID

Snickers has launched an interactive mechanic on Twitch aimed at curbing moderation trolls, turning stream chat moderation into part of a marketing campaign. The stunt, reported by Indonesian outlet SuaraGarut.ID, has helped push Twitch into trending lists across the US, UK, France, Italy and Canada, with thousands of people searching for the streaming platform and the unusual brand tie-in.