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The O2 Arena
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- 1O2 signs record £200m deal to keep London venue naming rights▼O2 signs record £200m deal to keep London venue's naming rights https://www.theguardian.com/business/2026/oct/07/o2-sign
O2 has agreed a record £200m sponsorship deal to retain the naming rights to the O2 arena in London, the former Millennium Dome. The agreement is reported to be the largest of its kind for a UK venue, securing the telecoms brand's association with one of the world's busiest entertainment sites. Coverage highlights the scale of the investment and what it means for the venue's future as a major concert and events destination.