The Pokemon Company

Best Buy has announced an official Pokémon trading card game event tied to the franchise's upcoming 30th anniversary, with free items for attendees. Details about dates and the freebies are limited, but the announcement is drawing attention from fans as retailers and The Pokémon Company begin rolling out anniversary celebrations and merchandise.

Pokemon is marking its 30th anniversary in 2026, and attention is turning to upcoming trading card releases tied to the celebrations. The Pokemon Company has detailed dates for the 30th Celebration sets, alongside the Delta Reign expansion and new Japanese card releases, as fans and collectors track what will be available and when.