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Xsolla
Trends
- 1Xsolla Pitches Rewarded Marketing to Brands at Brand Licensing Europe▼Xsolla Shows Brand Owners How to Create Value for Video Players at Brand Licensing Europe With Rewarded Marketing
Games commerce company Xsolla presented its rewarded marketing approach to brand owners at Brand Licensing Europe, aiming to show how licensing partners can create value among video game players. The company argues that rewarding players with in-game benefits gives brands a direct way to reach gaming audiences. Coverage is limited to the press release, with little independent reaction so far.
- 2Xsolla Links Brands and Games at Advertising Week New York 2026▼Xsolla Connects Brands and Games at Advertising Week New York 2026
Games commerce company Xsolla announced that it is connecting brands and games at Advertising Week New York 2026, positioning itself at the intersection of advertising and gaming. The announcement was picked up by multiple news outlets. Details of specific partnerships or initiatives were not provided, but the move reflects the industry's push to bring brand advertising into game ecosystems and reach gaming audiences through in-game media and commerce.