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- 1South Korea becomes ground zero for EV price war▼South Korea becomes ground zero for EV price war as global carmakers slash tags
Global carmakers are slashing electric vehicle prices in South Korea, turning the country into a focal point of an intensifying EV price war. Aggressive discounting by international brands is putting pressure on the domestic market, reshaping competition among automakers and offering Korean consumers some of the sharpest EV price cuts seen anywhere.