microdramas

RoseBerry is recutting Margot Robbie's early episodes of the Australian soap 'Neighbours' into a microdrama format for its Epis platform, Variety reports. Robbie appeared on the long-running series before her Hollywood breakthrough, and the re-edited episodes will reintroduce her early work to audiences in a short-form, mobile-friendly format. The deal highlights growing studio interest in repackaging classic TV content as microdramas.

Microdramas, the short-form serialized video format booming on mobile platforms, are unlikely to reach network television, according to analysis by MediaPost. The trade publication argues broadcast TV's structure and economics don't fit the format, but says microdramas' rapid growth is still reshaping viewing habits, advertising strategies and content budgets across the wider television industry.