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- 1Caffeine is becoming the new protein in food trends●How caffeine became the new protein https://www.fastcompany.com/91619212/how-caffeine-became-the-new-protein # Health #
Fast Company reports that caffeine is following the same path protein once did: added to snacks, drinks, and everyday foods as consumers seek functional boosts. The piece traces how energy-boosting products are being marketed much like high-protein goods were, with brands racing to infuse caffeine into new categories.
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Social media users are sharing the 'How I arrived here' meme, a format where people post images or stories tracing the unlikely paths that led them to their current life, job, or situation. The trend is being used for everything from humorous self-deprecation to genuine reflection, with participants chaining together the random decisions and coincidences behind their personal histories.