Mmastodon HealthHealth first seen 8 h ago, last 8 h ago, peak #6
Caffeine is becoming the new protein in food trends
Original: How caffeine became the new protein https://www.fastcompany.com/91619212/how-caffeine-became-the-new-protein # Health #
Fast Company reports that caffeine is following the same path protein once did: added to snacks, drinks, and everyday foods as consumers seek functional boosts. The piece traces how energy-boosting products are being marketed much like high-protein goods were, with brands racing to infuse caffeine into new categories.
Why now: Functional food and energy product trends are drawing consumer and business interest.
Evidence
- How caffeine became the new protein https://www.fastcompany.com/91619212/how-caffeine-became-the-new-protein # Health # Business # Innovation · fast_company@robot.villas · 1
API: https://socialmediatrends-api.osmike.com/v1/trends/1366157