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pay-per-click advertising
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- 1New PPC budgeting puzzle challenges paid search planners●Game: Most of the budget is decided before anything is bought: Sixteen terms, four groups of four. Saturday's grid leans
A puzzle game for pay-per-click advertising professionals invites players to sort sixteen budgeting terms into four groups of four, built around the idea that most of a paid search budget is committed before any money is actually spent. The Saturday edition leans on the commercial and legal side of campaign management, with one grouping proving trickier than it first appears.