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  1. 1
    Global meat crisis looming, warn analysts▼Cattle to feed: Why a global meat crisis is looming✉newsWorld1 d ago

    Al Jazeera reports that the world may be heading toward a global meat crisis, driven by pressure on cattle production and the challenge of feeding growing herds. The piece examines how rising demand for meat, constrained feed supplies and environmental pressures could disrupt global protein supply chains, raising concerns about food security and prices worldwide.

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    US-Canada trade war sends protein prices climbing▼‘It’s devastating’: The US-Canada trade war is putting protein on the menu✉newsWar2 d ago

    The escalating trade dispute between the United States and Canada is beginning to hit consumers where it hurts most: the grocery bill. Protein staples such as beef, poultry and eggs are rising in price as tariffs disrupt cross-border supply chains, with farmers and shoppers describing the impact as devastating. Both economies are closely tied in food production, so retaliatory measures are raising costs on both sides of the border and fueling debate over how long the trade conflict can continue.

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    US-Canada trade war squeezes meat and protein industry●‘It’s devastating’: The US-Canada trade war is putting protein on the menu | CNN Business✉newsWar3 d ago

    CNN Business reports that the escalating US-Canada trade war is inflicting serious damage on the protein sector, with industry figures describing the impact as 'devastating'. Tariffs and retaliatory measures between the two countries are pushing up costs and disrupting supply chains for meat and other protein products, putting the trade dispute squarely on consumers' menus. The report highlights growing concern among producers and shoppers on both sides of the border as prices climb.

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    The New York Times examines how supermarkets have filled their shelves with protein-fortified products, from protein pasta and cereals to boosted snacks and drinks, reflecting the nutrient's dominance in food marketing. The piece traces how consumer demand for high-protein diets has pushed retailers and manufacturers to rebrand everyday items around protein content.

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    Health Claims on Food May Hide Nutritional Trade-Offs●Study Finds Health Claims Can Mask Nutritional Trade-Offs in Food Products✉newsHealthNutrition3 d ago

    A new study finds that health claims printed on food packaging can obscure important nutritional trade-offs. Products marketed as healthy in one respect may be worse in others, such as higher sugar or lower protein, leading shoppers to overestimate their overall nutritional value. Researchers say the findings raise questions about labelling rules and how consumers interpret front-of-pack claims.

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    Those Vegan Cowboys Lead €1.2M Cow-Free Casein Sports Nutrition Project▼Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein✉newsHealthNutrition1 d ago

    Food tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using casein protein made without cows, using precision fermentation to produce dairy-identical protein. The funding will support development of the cow-free casein for protein powders and other athletic nutrition applications, offering an animal-free alternative to conventional whey and casein supplements.

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    Fonterra targets nutrition market for weight-loss drug users▼Fonterra cashes in on nutritional needs of those on weight-loss medications✉newsHealthNutrition2 d ago

    New Zealand dairy giant Fonterra is moving to serve the nutritional needs of people taking weight-loss medications such as GLP-1 drugs, which reduce appetite and can leave users short of protein and key nutrients. The company is positioning high-protein dairy products to fill that gap, tapping into one of the fastest-growing trends in global food and health.

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    Eclipse Ingredients scales human lactoferrin production platform▼🎥 Eclipse Ingredients scales human lactoferrin platform: 'We’re executing at a speed that is unheard of in this space'✉newsHealthNutrition2 d ago

    Biotech firm Eclipse Ingredients says it is scaling up its human lactoferrin platform, with company leadership claiming execution speeds 'unheard of' in the alternative protein and functional ingredients space. Human lactoferrin, a protein found in breast milk, is sought after for infant nutrition and health products, and producing it without dairy or human sources is seen as a significant step for precision fermentation.

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    Are Protein Products About Nutrition or Just Business?●Nutrition or Business? Investigating the New "Protein" Products▶youtubeHealthNutrition136K56 min ago

    A new investigation looks into the wave of protein-fortified products now filling supermarket shelves, from snacks to drinks, and asks whether the added protein offers real nutritional value or is mainly a marketing strategy. The reporting examines how manufacturers use the protein label to charge premium prices and what consumers are actually getting for their money.

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    Quest Nutrition Launches Campaign About the Athlete in Everyone▼Quest Nutrition Finds the Athlete Hiding in All of Us — LBB✉newsHealthNutrition3 h ago

    Quest Nutrition has rolled out a new advertising campaign, covered by industry publication Little Black Book, built around the idea that an athlete exists inside everyone. The work frames everyday people as capable of athletic effort, positioning the brand's protein products as fuel for ordinary consumers rather than elite competitors. Details of the creative, agencies and markets involved have not been widely reported yet.

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    Are high-protein foods nutrition or just marketing?●Nutrition ou business ? Enquête sur les nouveaux produits "protéinés"▶youtubeHealthNutrition110.1K21 h ago

    A French investigative report is questioning the wave of new high-protein products flooding supermarket shelves. It asks whether these foods genuinely serve consumers' nutritional needs or whether they are mainly a marketing and business opportunity for food manufacturers capitalising on the protein trend. Viewers are engaging heavily with the debate over the real health value of fortified snacks and drinks.

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    Whey Protein Powder Caught in Trump's Trade War●Consumer Headlines: Whey Protein Powder Hit in Trump's Trade War✉newsWar2 d ago

    Whey protein powder has become one of the products affected by tariffs under Trump's trade war, according to a consumer news report. The item suggests shoppers could face higher prices on a staple of the fitness and supplements market as import costs rise. Specific tariff rates and affected suppliers were not detailed.

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    Those Vegan Cowboys to lead €1.3M animal-free casein project▼Those Vegan Cowboys leads €1.3M project on animal-free casein for sports protein✉newsHealthNutrition5 h ago

    Belgian food-tech company Those Vegan Cowboys is leading a €1.3 million project to develop animal-free casein, the milk protein, aimed at sports nutrition products. The initiative seeks to produce dairy proteins without animals through precision fermentation, targeting athletes and fitness consumers looking for sustainable protein alternatives. The project signals continued investment in animal-free dairy technology across Europe.

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    SANY Nutrition Group Launches Beyond Resilience Protein Snack Platform Nationwide▼SANY Nutrition Group Launches Beyond Resilience Protein-Indulgent Snack Platform Nationwide✉newsHealthNutrition56 min ago

    SANY Nutrition Group has launched its Beyond Resilience protein-indulgent snack platform nationwide. The rollout brings the company's protein-focused snack line to consumers across the United States, positioning it at the intersection of nutrition and indulgence. The announcement was distributed via PR Newswire.

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    Startups Race to Profit From Whey Protein Shortage▼Startups Race to Cash In on Gold Rush Sparked by Whey Protein Shortage✉newsBusinessStartups1 h ago

    Startups are rushing to capitalize on a global shortage of whey protein, a key ingredient in fitness and nutrition products, according to Bloomberg reporting. The supply crunch has driven up prices and opened a market opportunity, with new companies seeking to profit from demand for protein powders and related supplements.

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    Do We Really Need Protein-Fortified Products?●Produits "protéinés" : en a-t-on vraiment besoin ?▶youtubeHealthNutrition104.8K1 d ago

    A French explader asks whether consumers genuinely need the wave of protein-fortified products now filling supermarket shelves, from protein bread to protein snacks. The question strikes a nerve as protein marketing has exploded in France and elsewhere, with nutrition experts increasingly questioning whether everyday shoppers actually benefit or are simply paying more for an added selling point.

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    Applied Nutrition launches three-flavor Moment Bar▼Applied Nutrition launches its three-flavor Moment Bar✉newsHealthNutrition20 h ago

    Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.

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    Are high-protein products actually worth it?●Produits "protéinés" : sont-ils vraiment utiles ?▶youtubeHealthNutrition112.9K20 h ago

    A French explainer is examining whether the wave of protein-fortified products lining supermarket shelves — bars, drinks, snacks and everyday foods marketed as 'protein-rich' — genuinely offer health benefits. The piece questions whether consumers actually need these products or whether the protein trend is largely a marketing device. The debate reflects wider scrutiny of food labelling and fitness-driven nutrition marketing across France and Europe.

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    Those Vegan Cowboys Wins €1.29M Dutch Grant for Fermented Casein▼Those Vegan Cowboys Brings Precision-Fermented Casein to Sports Nutrition With €1.29M Dutch Grant✉newsHealthNutrition56 min ago

    Belgian food-tech company Those Vegan Cowboys has received a €1.29 million grant from the Netherlands to develop precision-fermented casein for sports nutrition products. The funding will support the company's work producing real dairy proteins through fermentation, without cows, targeting the growing market for high-protein performance foods made with animal-free ingredients.

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    Wispy Creamy Protein blends four protein sources with fiber▼Wispy Creamy Protein combines four sources and added fiber✉newsHealthNutrition56 min ago

    A nutrition product called Wispy Creamy Protein has been introduced, combining four protein sources with added fiber in a creamy format. The launch highlights the continuing trend of protein products that mix multiple sources, such as whey, casein, and plant proteins, alongside digestive fiber to appeal to fitness and wellness consumers looking for convenient functional snacks.

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    Protein and Fitness Market Set to Grow Through 2035▼Protein & Fitness Market To 2035: Fitness Boom and Convenience Demand Drive Growth - News and Statistics✉newsHealthNutrition1 d ago

    The global protein and fitness market is projected to expand through 2035, driven by rising participation in fitness activities and growing consumer demand for convenient, high-protein products. Analysts point to protein bars, ready-to-drink shakes and functional foods as key growth segments. Industry observers link the trend to wider health consciousness and busier lifestyles, with manufacturers competing to launch portable, protein-rich options.

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    Belgian food-tech company Those Vegan Cowboys has been awarded a €1.3 million grant to develop sports nutrition products made without dairy from cows. The funding will support its work creating proteins through fermentation as an alternative to conventional whey. The company, known for pushing animal-free cheese and dairy innovation, says the grant will help it expand into the growing plant-based fitness nutrition market.