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  1. 1
    Global meat crisis looming, warn analysts▼Cattle to feed: Why a global meat crisis is looming✉newsWorld2 d ago

    Al Jazeera reports that the world may be heading toward a global meat crisis, driven by pressure on cattle production and the challenge of feeding growing herds. The piece examines how rising demand for meat, constrained feed supplies and environmental pressures could disrupt global protein supply chains, raising concerns about food security and prices worldwide.

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    The New York Times examines how supermarkets have filled their shelves with protein-fortified products, from protein pasta and cereals to boosted snacks and drinks, reflecting the nutrient's dominance in food marketing. The piece traces how consumer demand for high-protein diets has pushed retailers and manufacturers to rebrand everyday items around protein content.

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    Those Vegan Cowboys Lead €1.2M Cow-Free Casein Sports Nutrition Project▼Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein✉newsHealthNutrition1 d ago

    Food tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using casein protein made without cows, using precision fermentation to produce dairy-identical protein. The funding will support development of the cow-free casein for protein powders and other athletic nutrition applications, offering an animal-free alternative to conventional whey and casein supplements.

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    Are Protein Products About Health or Just Marketing?●Nutrition or Business? Investigating the New "Protein" Products▶youtubeHealthNutrition145.1K52 min ago

    An investigation is examining the wave of new "protein" products flooding supermarkets, from protein bars and snacks to fortified drinks, asking whether they genuinely serve nutrition or are mainly a business opportunity. Critics point out that many items carry high sugar or calorie counts despite health-focused branding, while manufacturers defend their formulas and cite growing consumer demand for protein-rich foods.

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    SANY Nutrition Group Launches Beyond Resilience Protein Snack Platform Nationwide▼SANY Nutrition Group Launches Beyond Resilience Protein-Indulgent Snack Platform Nationwide✉newsHealthNutrition2 h ago

    SANY Nutrition Group has launched its Beyond Resilience platform nationwide, a line of protein-based snacks designed to combine nutritional benefits with indulgent taste. The rollout targets consumers seeking higher-protein options without sacrificing flavour, positioning the company in the fast-growing protein snacking category. Details on specific products and retail partners were not disclosed in the announcement.

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    Quest Nutrition Launches Campaign About the Athlete in Everyone▼Quest Nutrition Finds the Athlete Hiding in All of Us — LBB✉newsHealthNutrition10 h ago

    Quest Nutrition has rolled out a new advertising campaign, covered by industry publication Little Black Book, built around the idea that an athlete exists inside everyone. The work frames everyday people as capable of athletic effort, positioning the brand's protein products as fuel for ordinary consumers rather than elite competitors. Details of the creative, agencies and markets involved have not been widely reported yet.

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    Eclipse Ingredients scales human lactoferrin production platform▼🎥 Eclipse Ingredients scales human lactoferrin platform: 'We’re executing at a speed that is unheard of in this space'✉newsHealthNutrition2 d ago

    Biotech firm Eclipse Ingredients says it is scaling up its human lactoferrin platform, with company leadership claiming execution speeds 'unheard of' in the alternative protein and functional ingredients space. Human lactoferrin, a protein found in breast milk, is sought after for infant nutrition and health products, and producing it without dairy or human sources is seen as a significant step for precision fermentation.

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    Those Vegan Cowboys to lead €1.3M animal-free casein project▼Those Vegan Cowboys leads €1.3M project on animal-free casein for sports protein✉newsHealthNutrition11 h ago

    Belgian food-tech company Those Vegan Cowboys is leading a €1.3 million project to develop animal-free casein, the milk protein, aimed at sports nutrition products. The initiative seeks to produce dairy proteins without animals through precision fermentation, targeting athletes and fitness consumers looking for sustainable protein alternatives. The project signals continued investment in animal-free dairy technology across Europe.

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    Those Vegan Cowboys Wins €1.29M Dutch Grant for Fermented Casein▼Those Vegan Cowboys Brings Precision-Fermented Casein to Sports Nutrition With €1.29M Dutch Grant✉newsHealthNutrition4 h ago

    Belgian-Dutch startup Those Vegan Cowboys has received a €1.29 million grant from the Netherlands to develop precision-fermented casein, the milk protein, aimed at sports nutrition products. The funding will support making real dairy proteins without cows, targeting athletes seeking high-quality protein with a lower environmental footprint. The move signals growing investment in fermentation-based dairy alternatives for performance nutrition.

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    Startups Race to Profit From Whey Protein Shortage▼Startups Race to Cash In on Gold Rush Sparked by Whey Protein Shortage✉newsBusinessStartups8 h ago

    Startups are rushing to capitalize on a global shortage of whey protein, a key ingredient in fitness and nutrition products, according to Bloomberg reporting. The supply crunch has driven up prices and opened a market opportunity, with new companies seeking to profit from demand for protein powders and related supplements.

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    Are high-protein foods nutrition or just marketing?●Nutrition ou business ? Enquête sur les nouveaux produits "protéinés"▶youtubeHealthNutrition110.1K1 d ago

    A French investigative report is questioning the wave of new high-protein products flooding supermarket shelves. It asks whether these foods genuinely serve consumers' nutritional needs or whether they are mainly a marketing and business opportunity for food manufacturers capitalising on the protein trend. Viewers are engaging heavily with the debate over the real health value of fortified snacks and drinks.

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    Plant-Based Peptide Blend Market Set to Grow Through 2035●Plant-Based Peptide Blend Market To 2035: Vegan Beauty and Clinical Nutrition Drive Expansion - News and Statistics✉newsHealthNutrition52 min ago

    A new market analysis projects expansion of the global plant-based peptide blend market through 2035, driven largely by demand in vegan beauty products and clinical nutrition. The report points to rising consumer interest in plant-derived protein ingredients across cosmetics and medical dietary applications as the main growth factors shaping the sector over the next decade.

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    Wispy Creamy Protein blends four protein sources with fiber▼Wispy Creamy Protein combines four sources and added fiber✉newsHealthNutrition7 h ago

    A nutrition product called Wispy Creamy Protein has been introduced, combining four protein sources with added fiber in a creamy format. The launch highlights the continuing trend of protein products that mix multiple sources, such as whey, casein, and plant proteins, alongside digestive fiber to appeal to fitness and wellness consumers looking for convenient functional snacks.

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    New nutritional shake flavor aims to make hitting macros easier●Hitting your macros doesn’t have to be boring with this new nutritional shake flavor✉newsHealthNutrition3 h ago

    A new flavor of nutritional shake has been launched, marketed as a tastier way for people to hit their daily macronutrient targets. The product is pitched at fitness-conscious consumers who find standard protein and meal-replacement shakes bland. Details about the brand, ingredients and pricing have not been made clear, and there is no reaction yet from nutrition experts or buyers.

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    Applied Nutrition launches three-flavor Moment Bar▼Applied Nutrition launches its three-flavor Moment Bar✉newsHealthNutrition1 d ago

    Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.

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    Do We Really Need Protein-Fortified Products?●Produits "protéinés" : en a-t-on vraiment besoin ?▶youtubeHealthNutrition104.8K1 d ago

    A French explader asks whether consumers genuinely need the wave of protein-fortified products now filling supermarket shelves, from protein bread to protein snacks. The question strikes a nerve as protein marketing has exploded in France and elsewhere, with nutrition experts increasingly questioning whether everyday shoppers actually benefit or are simply paying more for an added selling point.

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    Are high-protein products actually worth it?●Produits "protéinés" : sont-ils vraiment utiles ?▶youtubeHealthNutrition112.9K1 d ago

    A French explainer is examining whether the wave of protein-fortified products lining supermarket shelves — bars, drinks, snacks and everyday foods marketed as 'protein-rich' — genuinely offer health benefits. The piece questions whether consumers actually need these products or whether the protein trend is largely a marketing device. The debate reflects wider scrutiny of food labelling and fitness-driven nutrition marketing across France and Europe.

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    Whey Protein Powder Caught in Trump's Trade War●Consumer Headlines: Whey Protein Powder Hit in Trump's Trade War✉newsWar2 d ago

    Whey protein powder has become one of the products affected by tariffs under Trump's trade war, according to a consumer news report. The item suggests shoppers could face higher prices on a staple of the fitness and supplements market as import costs rise. Specific tariff rates and affected suppliers were not detailed.

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    Belgian food-tech company Those Vegan Cowboys has been awarded a €1.3 million grant to develop sports nutrition products made without dairy from cows. The funding will support its work creating proteins through fermentation as an alternative to conventional whey. The company, known for pushing animal-free cheese and dairy innovation, says the grant will help it expand into the growing plant-based fitness nutrition market.

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    Protein and Fitness Market Set to Grow Through 2035▼Protein & Fitness Market To 2035: Fitness Boom and Convenience Demand Drive Growth - News and Statistics✉newsHealthNutrition1 d ago

    The global protein and fitness market is projected to expand through 2035, driven by rising participation in fitness activities and growing consumer demand for convenient, high-protein products. Analysts point to protein bars, ready-to-drink shakes and functional foods as key growth segments. Industry observers link the trend to wider health consciousness and busier lifestyles, with manufacturers competing to launch portable, protein-rich options.