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retail media networks
Trends
- 1McDonald's launches its own advertising network▼McDonald’s takes a bite of retail media with new ad network
McDonald's has announced the launch of a new advertising network, moving into the fast-growing retail media space. The move means the fast food giant will sell ad space across its own channels, joining retailers and brands that have built media businesses on their customer data and reach. Industry observers are watching how a restaurant chain competes in a space dominated by grocery and e-commerce players.
- 2Retail media's $200 billion boom strains marketing chiefs●The $200 billion retail media boom is causing headaches for CMOs
Retail media — advertising sold by retailers on their own sites and apps — has grown into a roughly $200 billion industry, but marketing executives say the rapid expansion is creating serious problems. CMOs report headaches over fragmented ad systems across retailers, opaque measurement standards, pressure on budgets, and difficulty proving returns as brands pour more money into these networks.
- 3Teads and Koddi expand retail media ads to US and Europe▼Brands can now add retail ads to wider campaigns in the US and Europe with Teads and Koddi.
Ad tech companies Teads and Koddi have launched a capability allowing brands to add retail media ads to broader advertising campaigns across the United States and Europe. The move links retail media networks with wider programmatic buying, letting brands combine shopper data with larger brand campaigns. It reflects the continued growth of retail media as one of advertising's fastest-expanding channels.
- 4Coconut Cannabis Near Bemidji To Begin Medical Cannabis Sales▼In Business: Coconut Cannabis Near Bemidji To Begin Medical Retail Sales
Coconut Cannabis, a dispensary located near Bemidji, Minnesota, is preparing to begin retail sales of medical cannabis. The opening adds to the state's expanding network of licensed medical cannabis retailers, giving patients in the Bemidji area a closer option for obtaining medical marijuana products. Local media covered the business launch as part of regional business news.
- 5Removable media remains a blindspot in connected retail▼Why removable media remains a blindspot in connected retail
Retail is being warned that USB drives and other removable media remain a major blindspot in connected store environments, despite growing cyber security investment across the sector. As retailers connect more tills, kiosks and back-office systems, uncontrolled removable devices can bypass network defences and introduce malware or enable data theft. Security commentators say stricter device control policies are needed.
- 6Why screens alone don't make in-store retail media work▼Why screens alone don’t create a successful in-store retail media network
Retail trade commentary argues that simply installing digital screens in stores is not enough to build a successful in-store retail media network. The piece suggests retailers need more than hardware — including relevant content, audience measurement and advertiser demand — to turn screens into a genuine revenue channel. It reflects a broader debate about how physical retail can compete with e-commerce platforms in the fast-growing retail media advertising market.
- 7Ace Hardware's RedVest Media Marks First Year of Expansion▼A Year In, Ace Hardware’s RedVest Media Expands Its Reach
Ace Hardware's retail media network, RedVest Media, is marking its first year with an expanding reach across its network of hardware stores and brand partners. The trade publication Hardware Retailing reports on the anniversary, highlighting growth in the cooperative's advertising business, though specific figures on advertisers, revenue or new capabilities were not detailed in the coverage.