✉news BusinessRetail first seen 8 h ago, last 2 h ago, peak #2
Retail media boom leaves chief marketing officers struggling
Original: The $200 billion retail media boom is causing headaches for CMOs
Retail media advertising, now estimated at a $200 billion industry, is creating challenges for chief marketing officers. Marketers say the fast-growing channel, run by retailers selling ad space on their sites and in stores, is hard to measure, fragmented across many platforms, and increasingly demanded by retailers as a condition of doing business with them. CMOs are grappling with how to allocate budgets and prove returns as the channel keeps expanding.
Why now: Retail media is one of the fastest-growing advertising categories, and marketers are debating its costs and measurement problems.
chief marketing officersretail mediaretailers
Rank over time, top of the chart is #1. 7 snapshots from 8 h ago to 2 h ago.
Evidence
- The $200 billion retail media boom is causing headaches for CMOs · Business Insider
API: https://socialmediatrends-api.osmike.com/v1/trends/477388