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self-service analytics
Trends
- 1Self-service analytics scales with e-commerce growth●Self-service analytics for e-commerce — category, region and cohort questions answered by the teams who ask them, across
An e-commerce operation processing tens of millions of transactions a month has moved to self-service analytics, letting teams answer category, region and cohort questions directly rather than waiting on central reporting. The change follows reporting processes that were outrun by rapid transaction growth, a situation common among fast-scaling online retailers.